Analysis Of Gold Gym s Newest Advertisement - 1077 Words

The choice to purchase a certain product is the consumer’s decision, however the way the product is marketed is in the hands of the producer. A buyer must be attracted to a product and advertisements is an ideal way to make it seem appealing. In today’s society things and people are ever changing. For an advertisement to be successful, it must target the important times of the society while still sharing a certain message. The clever idea to target the favored part of the population is a strategy that advertisements often use. Not only is the prized part of society considered when making an advertisement, but the overall problems in society can also spark a lively matter into the art of advertisements. In Gold Gym’s newest advertisement we are shown the incorrect way to appeal to an audience. Instead of Golden Gym’s newest advertisement being appealing one could find it controversial with many underlying issues. In this mainly white canvas advertisement th ere is a green pear with the words, â€Å"THIS IS NO SHAPE FOR A GIRL,† in black writing centered to its right. The image of the pear takes up an abundance of the space which attracts the viewer’s attention to this element before reading the words. . The capitalization of all the words alludes its message is certainly important and deserving of recognition. This article makes it message clear, however the message itself is not an appealing aspect to the buyer. Although, Golden Gym’s advertisement does not include many elementsShow MoreRelatedMarketing Analysis : Nikes The Modern Girl Of Sport And Fitness 1604 Words   |  7 Pages Introduction Coined the â€Å"Modern Girl of Sport and Fitness,† one of Nike’s increasingly profitable and rapidly growing consumer markets is young adult females who wish to be comfortable and fashionable at both the gym and in their daily lives. 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Event Industry Suppliers and Event Organisational Structures Free Essays

Event Industry Suppliers and Event Organisational Structures Since the beginning of time human beings had the need of having special events. First, they were made for cultural and celebration purposes, but their area increased continuously. Today, the events vary from personal celebrations to mega events, from voluntary events to private musical events, form cultural to sporting events. We will write a custom essay sample on Event Industry Suppliers and Event Organisational Structures or any similar topic only for you Order Now Shone and parry classify special events by purpose and these are: leisure events (sport, recreation, and leisure), personal events (weddings, anniversaries, and birthdays), cultural events (Sacred, ceremonial, folklore, art, and heritage) and organizational events (commercial, political, charitable, sales). According to their size and scale, events are categorized in the following way, from the smallest to the biggest: local/community events, hallmark events, major events and mega events. Bowdin, 2006, p. 15) As Bowdin (23, 24) says further in his book, because of the complexity and volume of events industry today, a large range of event suppliers had been developed, which may work only for this industry, like catering, staging, lightning, fireworks, entertainment, but as Tassiopoulos (2005, p. 46) states, few suppliers are dedicated exclusively to the events, they just interfere with them as transportation, communication and security do. Events are organized by professionals working in a specific organizational structure, according to the size and complexity of the event. This could be simple, functional or a network one or a matrix type if the event is held at various venues. The network type consists in having an event manager or a small team as organizer(s) and hiring suppliers for what the event needs. So even if the organising team is not big enough to produce all the resources for an event, it can hire other organizations that supplies them with what else they need for materializing the event concept. This process is called by Bowdin as creating â€Å"virtual organisations† that lasts during the event then they disintegrate and each party can find other such organisations to join for future events. This kind of structure has the advantage of quick decision making, because the people who are making decisions are few in numbers, or only the event manager, others just being hired to do specific services. The activities of the events are usually categorised into distribution, production, venues and ancillary services. Shone and Parry (2010, p. 3 ) offer a list of organisations categorised by the type of services they are offering. The organisations who are working in the production area are: event management companies, party planners, production companies, event catering companies, exhibition and theatrical contractors and designers, technical services companies or individuals, professional party/conference oganisers, multimedia support companies voluntary bodies and education and training. ) Distribution organisations could be individual events and venues, event and conference agencies, trade madeia, hotel booking agencies. Visitior and convention bureau, incentive travel agencies, exhibition organisers, ticketing agencies, trade exhibitions and national and local tourist bodies. Some organisations that could supply the events with venues or services for venues are event room/hall/grounds hire, catering and kitchen facilities, accommodation, food and drink suppliers, business support services, medical and creche services, information and customer services, technical support, waste disposal and grounds clearance, toilets washrooms and public facilities, parking security and set designers. Also, still according to shone and parry, the organisations who offer anciliary services are: accommodation providers, photographers and video makers Transport and guiding services, music and entertainment providers, travel companies, costume hire service, marquee hire services, printer, floral contractor, database support service, fireworks display operator, professional and trade bodies, national and local government services. Event management companies, according to Bowdin (2006, p. 3), are organisations that are offering to organize events, usually large, for potential clients on contract basis. The gigantic corporations existing nowadays often contact these companies and usually generate long relationships with them, states Bowdin. Production companies are very similar to the event management ones, but they are restricted to the production, while the others may offer additional services without hiring external organisations. Party planners and professional event organisers do th e same work as the event production companies, but they are individuals, nstead of teams or functional organisations. PCO, professional conference organisers, can organise conference and meetings for small groups or big conferences such as a political party meeting. Some venues serve their own food and beverage, but when an event is held at a venue without such services or in natural spaces, and the organisers want to provide to the customers, they will need to hire event catering companies, if they don’t have the resources themselves. These companies offer food and beverages from the simplest to very sophisticated types for events. The modern clients of events acquired taste and desire for quality and innovative dishes, so the catering services adapted their needs. These suppliers may have their own kitchen, the venue may provide them with one or the organisers will have to improvise a place where the food will be prepared. The organisers will have to consider other important factors when hiring these companies, such as waste management, asking the guests their preferences if it is a controlled event or researching the potential customers if it is an uncontrolled one, informing the catering company about the theme and the key moments of the event, such as speeches or surprise shows and assuring they will have enough food and beverages for the customers. Hotel booking agencies, incentive travel agencies, national, local tourist bodies, travel companies and accommodation companies play an important role in events if the customers are tourists or if they are coming from other localities and have to stay overnight. These organisations could provide some events with customers and offer them additional services such as accommodation and guiding. The event organisers could make contracts with these companies or buy their services for the customers in order to obtain them cheaper, instead of letting the clients buying by themselves. Ticketing agencies could be contacted to advertise the event, if the organisers are not specialised or don’t have time for this. If an event is theme based, then theme designers, costume hire services, floral contractors and other such companies can be hired to set a professional theme, buying the right supplies from retailers or producers of decoration or themed products for events. Photographers and video makers offer professional recording of events and they should be hired especially at cultural and personal events, because people like to memorise them over the years. Music and entertainment providers supply the events with the main component for the customer for the leisure events or they could just help for the ambiance at events that have other principal purposes. There are many available venues today that can and even ask to be hired for organising events. Many venue owners organise events by themselves, but also allows other professionals to hold events in their venues on a contract basis. The event manager should know how to negotiate with these venue owners and how to establish relationships. Government bodies also play an important role in events, because of the laws for preparation and sale of beverages, food, waste management and removal. External regulatory bodies As noted, contemporary events take place in an increasingly regulated and complex environment. A series of local government and statutory bodies are responsible for overseeing the conduct and safe staging of events, and these bodies have an integral relationship with the industry. Councils often oversee the application of laws governing the preparation and sale of food, street closures, waste management and removal. In addition, events organizers have a legal responsibiliy to provide a safe workplace and to obey all laws and statutes relating to employment, contracts, taxation and so on. The professional event manager needs to be familiar with the regulations governing events and to maintain contact with the public authorities that have a vested interest in the industry. Bowdin 23 Events are held in many different locations from established venues to open spaces * The nature of your event will help dictate the type of venue you select * The event site or venue should be an effective space that suits the type of event being staged * Ultimately, the venue MUST be able to meet the needs of the event and its audience * â€Å"The number of new venues, and types of venues, opening their doors to conference delegates appears to be escalating, and there are increasin g signs that demand for these facilities is not increasing at the same rate. Venues are not only changing in quantity but also in their quality. † * Davidson and Rogers (2006, p. 69) Top 5 Most Important Factors When Choosing a Venue as Identified by a Number of American Event Organisers 1. Size of the venue 2. Potential audience draw 3. Location 4. Number of meeting rooms 5. Price 6. Mike Lyon, Director, Write Style Communications, 7. The National Venue Show, (Sept. 2007) The choice of a venue is a crucial decision that will ultimately determine many of the elements of staging. Figure 13. 2 lists the major factors in the choice of a venue. The venue may be an obvious part of the theme of the event. A corporate party that takes place in a zoo is using the venue as part of the event experience. However, many events take place within ‘four walls and a roof’, the venue being chosen for other factors. It can be regarded an empty canvas on which the event is painted. Events can be staged in a range of unusual spaces, from unused factories, parkland, car parks or shopping centres, to floating stages on water or using flat-back trailers from articulated lorries in a supermarket car park. The event manager can exploit the surroundings and characteristics of the venue to enhance the event experience. In these situations, the traditional roles of stage manager and event manager become blurred. When the audience and the performers mix together and where they and the venue become the entertainment package, the delineation between stage and auditorium is no longer appropriate. An event that uses a purpose-built venue, for example, an arena or exhibition centre, will find that much of the infrastructure will be in place. Two documents _ Location _ Matching the venue with the theme of the event _ Matching the size of the venue to the size of the event _ Venue configuration, including sight lines and seating configuration _ History of events at that venue, including the venue’s reputation _ Availability _ What the venue can provide _ Transport to, from and around the venue; parking _ Access for audience, equipment, performers, VIPs, staff and the disabled _ Toilets and other facilities _ Catering equipment and preferred caterers Power (amount available and outlets) and lights _ Communication, including telephone _ Climate, including microclimate and ventilation _ Emergency plans and exits Figure 13. 2 The factors in venue selection 388 Events Management that are a good starting point for making an informed choice about the venue are the venue plan and the list of facilities. However, because there are so many factors in an event that are dependent on the venue or site, an inspection is absolutel y necessary. For music events, HSE (1999) suggest that main considerations for the site visit are available space for the audience, temporary structures, backstage facilities, parking, camping and rendezvous points, together with some idea of proposed capacity, concept for the entertainment and rough calculations of space requirements. For conference events, Shone (1998) identifies that location will be the key consideration, with the venue needing to be close to a main motorway and within an hour’s travelling time of a major city and airport (if international delegates are expected). Further, Owen and Holliday (1993) recommend that the event manager makes a preliminary unannounced visit to the venue to check the ambience and courtesy of staff before making arrangements. Lyon (2004, p. 2) notes that a site inspection or familiarization (Fam) trip provides you with the opportunity to sample the destination or potential venue, with the aim of you being able to sell this back to your organization and recapture the experience for your delegates. He provides a useful handbook to assist this process. Rogers (1998) suggests that there are a number of points to consider when shortlisting conference venues. These include: . the type of venue (hotel, conference centre, university, football stadia or stately homes) . the conference rooms and facilities available (including combination of room sizes and style of seating for the requirements of the event) . accommodation and leisure options (depending on residential requirements and opportunities for social activities) . an identifiable point of contact. As with many aspects of supplier selection, the Internet has had a significant effect on venue choice. Using a search engine is often the first action in the investigation of a suitable venue. Some websites display a choice of venues once certain information (such as size of audience, approximate location and type of event) has been entered. The major hotels, conventions and exhibition centres, universities and purpose-built venues have websites to enable the matching of event requirements to venue characteristics. However, this method has the same limitations as those of using photos and brochures to assess a venue. The websites are a tool for selling the venue, not a technical description. In addition, many suitable venues may not have an Internet presence. An Internet search will show only venues that expect to host events. If the event is truly special, the event venue may be part of that theme. A car park or a rainforest, for example, will not appear in a search for event venues. The final consideration when choosing an event is whether it requires a physical location at all. With the ongoing development of videoconferencing, and the extensive developments in the Internet, events can take place in ‘cyberspace’. With some events, e. g. usic concerts, the event takes place live in venue in the traditional manner, however, with the introduction of webcasting, a worldwide audience can view or experience the event simultaneously. In this instance, access to technological support and facilities, for example, a large bandwidth telephone line, will be a consideration. In other areas, for example, exhibitions and conferences, technology has been deployed in such a way that it may support the live event experience, through the website hosting supporting materials for visitors to view and in some cases interact with. Relatively recent advances in Internet technology, together with faster telecommunication infrastructure, have enabled conferences to take place solely on Staging events 389 line, with delegates interacting, either visually through videoconferencing or through text with instant messaging. Exhibitions can take place in virtual exhibition venues, which can either be modelled on the live exhibition venue as a means of supporting the event experience or can take place solely in the virtual world without the boundaries of traditional venues and limited only by imagination and the available technology. The value of such developments is only just beginning to be realized, with some commentators predicting the death of live events, whilst other, more enlightened observers view these developments as a further medium to support or enhance the live event experience. The venue contract will have specialist clauses, including indemnifying the venue against damages, personnel requirements and provision of security staff. The contract can also contain the following elements: Security deposit: an amount, generally a percentage of the hiring fee, to be used for any additional work such as cleaning and repairs that result from the event. . Cancellation: outlining the penalty for cancellation of the event and whether the hirer will receive a refund if the venue is rehired at that time. . Access: including the timing of the opening and closing of the doors, and actual use of the entrances with controls to ensure only access to authorized areas. . Late conclusion: the penalty for the event going overtime. . House seats: this is the reserved free tickets for the venue management. Additions or alterations: the event may require some changes to the internal structures of the venue. . Signage: this covers the signs of any sponsors and other advertising. Venue management approval may be required for all promotional material. 336 Events Management When hiring a venue, it is important to ascertain exactly what is included in the fee. For example, just because there were chairs and tables in the photo of the venue does not mean that they are included in the hiring cost. Negotiation: 500 words, Strong 4, identifying suppliers, special events 175 Conclusion How to cite Event Industry Suppliers and Event Organisational Structures, Papers

Crystal Cave Essay Example For Students

Crystal Cave Essay People or events that appear very briefly in life may have dramatic effects onthe lives of people they touch upon. Basketball coaches from the junior highschool level often influence their athletes to take up playing basketball intheir high school career. Dying friends often compel people to conduct researchand dedicate their lives to the study of medicine. Galapas short stint withMerlin turns Merlins life around in the novel, The Crystal Cave by MaryStewart. From the beginning, Galapas was an influential figure in young Merlinslife. Galapas is an old man with a mysterious past. He possesses great knowledgeof the arts, sciences, and magic. Merlin first met him when he was wandering thecountryside with his horse, Aster. Galapas soon becomes his teacher and mentor,in spite of Merlins already having a conventional tutor. In time, he shares allof his knowledge and wisdom with Merlin. He taught me practical things,too; how to gather herbs and dry them to keep, how to use them for medicines,.. . poisons. He made me study the beasts and birds, . . . and-with the deaddeer-I learnt about the organs and bones of the body. . . The map Galapas showedme was a copy from a book by Ptolemy of Alexandria. (The Crystal Cave,Pgs. 59-60) Galapas also helps Merlin to put the meanings of his periodicvisions of the future and of events far away into action. Go? But if I goback, theyll kill me, or shut me up. . . Wont they?. . . You can no more behidden now, than your merlin could go back into its egg. (The CrystalCave, Pg. 100) At the end of Merlins adventures with Ambrosius, his father andEmperor, he returns to the Crystal Cave to seek out Galapas. Nearby the cave, ina patch of grass, Galapas bones are scattered about in the dirt. Merlin layshis bones down to rest in the proper fashion and begins to occupy the cave; justlike Galapas used to. Merlin studies and meditates in the Crystal Cave with hisservant, Cadal. My books had come form Less Britain; the great chest wasbacked against the wall of the cave, where Galapas box had been. . . I waswearing my oldest clothes, a tunic with grass stains that not even Cadal couldremove, and my mantle was burred and pulled by thorns and brambles. My sandalswere of canvas like a slaves. . . Compared even with the plainly dressed youngmen. . . I must look like a beggar. (The Crystal Cave, Pgs. 396, 400) Hebecomes older, grizzled looking, and wiser in the cave and soon becomes a mirrorimage of Galapas. Thus, Galapas still has a great impact on Merlins life evenafter his death. Therefore, Galapas short time with young Merlin took at firmgrasp on his life and helped shape it even beyond the grave. At an early age,Merlin is introduced to the fine arts and sciences and magic. Later in life,Merlin returns to find Galapas, but in turn finds Galapas in himself and becomesa facsimile of Galapas. Galapas is truly a stepping stone in the advancement ofMerlins personality.

Cuttyhunk Bank Letter free essay sample

April 25, 1986 Dear Member, This in regards to the Special Meeting called for the Members of the Cuttyhunk Bank. One of the agenda of the meeting is to seek approval of the conversion of Cuttyhunk Bank from a federal saving bank to a state-chartered saving s bank regulated by the Massachusetts Commissioner of Banks. Please note that this does not mean conversion to a stock form of organization. Cuttyhunk Bank will still remain a mutual savings bank. The conversion to a state charter savings bank will enhance Cuttyhunk Banks ability to serve its customers and remain a viable, competitive financial institution. In spite of the conversion, Cuttyhunk Bank will continue to be insured by the Federal Deposit Insurance Corporation (FDIC). In addition, once the conversion has taken place, deposits in excess of FDIC limit of $100,000 will now be insured by the Deposit Insurance of Massachussetts, thereby improving our already strong deposit insurance protection. We will write a custom essay sample on Cuttyhunk Bank Letter or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The second item on the meeting agenda is regarding our merger with Harbor State Bank, a small saving bank located at 1234 Main Street in Roslindale. This merger will have no effect on the customers of Cuttyhunk Bank. As per the federal law, we are required to notify all members of the bank when such a meeting is scheduled and you as a member of the Cuttyhunk Bank are entitled to attend this meeting. If you are unable to attend this meeting, you can still provide us with your proxy vote by either signing an account signature card or by returning special proxy forms sent early in 1981, which are still in force. At the Special Meeting the proxies will be in favour of the conversion to state charter and the merger with Harbor State Bank. If you wish to attend the Special Meeting you may vote in person, even if you have previously signed a proxy form. Once again, I would like to reassure you that both the conversion from federal to state charter and the merger with Harbor State Bank, will strengthen Cuttyhunk Bank and will allow for stronger and more competitive institute to server all its customers. Sincerely, Chairman of the board and Chief Executive Officer

Essay Competition Sample Tips

Essay Competition Sample TipsWriting an essay is a little more difficult than writing a standard essay. There are a few points to keep in mind when you are writing your essay. These tips will help you improve your essay writing and improve your chances of winning the essay competition.One of the most important things to do before writing your essay is to look through some of the competition samples. Make sure you compare what you write to the sample. Try to be original as much as possible. There is nothing worse than plagiarizing and getting disqualified, so think about it.Next you want to come up with an idea for the introduction. You can use the competition samples as a guide to get started. Be creative in the beginning and stick to it. Eventually you will get better at writing your introduction and the rest of the essay will fall into place.The next step is to make a list of the main ideas that you want to present. Always start at the beginning of the essay and work your way down. Always start with the point of the essay and see where you end up. Make sure you include as many key points as possible. One thing that will help you improve is if you write down points that you feel strongly about and then organize them in the order you would like to present them. This will help you focus on your key points and make it easier to read.After you have made a list of points, you are going to have to spend a great deal of time researching different ways to present the information. Be aware that there are many different types of writing contests out there. This means that there are going to be different rules and it is not always clear how things work. Be sure to check with the rules before you start writing.Lastly, pay attention to your own strengths and weaknesses. These can often be hidden in the middle of your essay. Make sure you do not skip over this part. Try to find out exactly why you feel your best or worst. Write down a summary of your strengths and weaknesse s and highlight them in your essay. This can help you get past any grammatical or spelling errors.Writing an essay should be fun. Do not let the competition keep you from having fun. Keep in mind that this is one of the toughest parts of the essay. Remember that there are a lot of different types of writing contests, so make sure you take the time to write your essay and make it unique.

Autobiography Essays

Autobiography Essays Autobiography Essay Autobiography Essay Doc lai xem co dung voi may khong. Tao dua vao 1 bai o tren mang vat hay doi theo y cua tao 1 so cho. To Whom It May Concern: I am very pleased to recommend Pham Thi Thanh Hoi studying at Faculty of Mechanical Engineering at Hanoi University of Technology in Vietnam for admission to Institute of Mechanical and Electro â€Å" Mechanical Engineering of your National Formosa University. As her guidance counselor for three years I have watched this young woman develop both academically and personally into a mature individual ready in every way for her higher education years. Thanh Hoi is bright, energetic, compassionate and genuinely well rounded. Her grades have been consistently above good in all of her subjects, and she has actively participated in a diverse assortment of extracurricular activities such as Green Summer Campaign, Cultural Exchange, Charity and Education Conferences. Unlike many students who are not sure which field to pursue, Thanh Hoi has made clear to us all that her goal is to study the field of Machinery deeply and comprehensively. To this end she has worked tirelessly in our university program and now she would like to enter your university to continue her passion. It is clear to me as I hope it is to you that this young woman, Pham Thi Thanh HOi, is an exceptional candidate, one that would contribute greatly to any program. I wholeheartedly recommend her and wish her the very best in all future endeavors. Yours sincerely, Associate Professor/ Doctor Nguyen Thi Ngoc Lan (ghi vi tri cua co giao vao: vi du nhu Truong khoa hay gi do) Hanoi University of Technology, Vietnam

New Year’s Eve Etymology Hogmanay and Auld Lang Syne

New Year’s Eve Etymology Hogmanay and Auld Lang Syne New Year’s Eve Etymology: Hogmanay and Auld Lang Syne Happy New Year everyone! Well, not quite yet if you’re reading this on New Year’s Eve. But at midnight tonight, we say â€Å"goodbye† to one year and â€Å"hello† to yet another one. But how does a proofreader celebrate the last day of the year? With etymology, of course! The origin of â€Å"New Year’s Eve† itself is fairly obvious. But there are a couple of unusual terms associated with this time of year: Hogmanay and Auld Lang Syne. We have the Scots to thank for both of these. But what do they mean exactly? And where do they come from? Hogmanay (A Gift Given at the New Year) Scotland’s obsession with New Year’s Eve goes back to the seventeenth century and the Protestant reformation, when Christmas was banned in Scotland. The New Year therefore became the main winter festival for Scots, giving rise to what is know today as â€Å"Hogmanay.† As with many old traditions, Hogmanay involves a lot of fire.(Photo: John Lord/wikimedia) The etymology of â€Å"Hogmanay† is complicated, but one theory is that it comes from the Middle French aguillaneuf, via the dialect word hoguinanà ©, one meaning of which is â€Å"a gift given on New Year’s Eve.† This may be reflected in the Hogmanay custom of â€Å"first footing,† where the first person to enter a house after midnight on New Year will come bearing gifts. Hogmanay is still mainly a Scottish tradition. But even if you’ve never heard of first footing before, there is a certain song associated with Hogmanay that has caught on around the world†¦ Auld Lang Syne (Times Long Past) â€Å"Auld Lang Syne† is now sung around the world as New Year’s Eve passes into New Year’s Day. But it was originally a poem by Robert Burns from 1788, based on an even older folk song. It then became a Scots tradition to sing it at the New Year, later spreading across England and beyond. Auld Lang Syne. The phrase â€Å"auld lang syne† itself literally translates to â€Å"old long ago† or â€Å"old long since.† But this is better understood as meaning â€Å"days gone by† or â€Å"times long past.† This reflects the theme of the song, which is about looking back at old friendships (the â€Å"old acquaintance† mentioned in the lyrics) and coming together once more to celebrate over a â€Å"cup o’ kindness.† And whether or not you’re from Scotland, that sounds like a great way to end any year.