Analysis Of Gold Gym s Newest Advertisement - 1077 Words

The choice to purchase a certain product is the consumer’s decision, however the way the product is marketed is in the hands of the producer. A buyer must be attracted to a product and advertisements is an ideal way to make it seem appealing. In today’s society things and people are ever changing. For an advertisement to be successful, it must target the important times of the society while still sharing a certain message. The clever idea to target the favored part of the population is a strategy that advertisements often use. Not only is the prized part of society considered when making an advertisement, but the overall problems in society can also spark a lively matter into the art of advertisements. In Gold Gym’s newest advertisement we are shown the incorrect way to appeal to an audience. Instead of Golden Gym’s newest advertisement being appealing one could find it controversial with many underlying issues. In this mainly white canvas advertisement th ere is a green pear with the words, â€Å"THIS IS NO SHAPE FOR A GIRL,† in black writing centered to its right. The image of the pear takes up an abundance of the space which attracts the viewer’s attention to this element before reading the words. . The capitalization of all the words alludes its message is certainly important and deserving of recognition. This article makes it message clear, however the message itself is not an appealing aspect to the buyer. Although, Golden Gym’s advertisement does not include many elementsShow MoreRelatedMarketing Analysis : Nikes The Modern Girl Of Sport And Fitness 1604 Words   |  7 Pages Introduction Coined the â€Å"Modern Girl of Sport and Fitness,† one of Nike’s increasingly profitable and rapidly growing consumer markets is young adult females who wish to be comfortable and fashionable at both the gym and in their daily lives. 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To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458. Many of the designations by manufacturers and sellers to distinguish their